HOW TO MARKET WIFI LOCATIONS

In order to effectively market wireless locations, the list below are some marketing/promotion strategies to build a customer base quickly. HotSpotAXS offers templates of marketing signage and instruction cards so locations can be easily customized to reflect their individuality.

1. Point of Sale (POS) material located at entry-ways of locations is mandatory. Signage includes SSID, company logo and additional information.
2. POS material at checkout and cash registers that includes instructions as to how to connect, price, etc.
3. Leaflets and handouts promoting wireless access for customers to take with them.
4. If the location is not owned by the hotspot operator, encourage (through cash payments or other benefits) the local management to promote and sell wireless on the operator’s behalf.
5. Supply a regular customer or associate with a free account on the stipulation that he actively promote wireless and help customers set up wireless on their machines.
6. Identify technical communities or groups in location cities and email their distribution lists notifying them of wireless access at your location.
7. List locations in online hotspot directories, such as 80211hotspots.com, WiFinder.com, and others.
8. Issue press releases announcing wireless initiative to coincide with major wireless industry events.
9. Develop online newsletters that are mailed each month to all individuals who have signed up on the operator’s web site.
10. Pay for search engine listing on Google and other major search engines. Link the web site to certain keywords such as Wi-Fi, bookstores, and many others.
11. Develop a referral program. Customers receive one month of free service if they refer a person who signs at least a one month contract.
12. Give away a free wireless networking card if customer signs up for a 12 month contract.
13. Set up terminals in the location. These terminals can be low cost PCs that include a wireless networking card. These PCs can be set up anywhere in the location (do not have to be plugged into a network connection) and will access the internet via the same logon screen that wireless laptop/PDA users see.
14. Rent laptops at locations to generate interest in wireless.
15. Rent Wireless cards for laptop users.
16. Advertise wireless hotspots in local newspapers.
17. Develop promotions and bundles for wireless access and products. Examples include: "Buy an Ex Large coffee, get 2 hours of free access" or "Buy 2 hours access, get free coffee."

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