Anna’s Linens, a leader in discount bedding, bath, window treatments, and home decor, needed a better way to connect their 122 locations to each other and to a credit card processing system. Using dial-up, credit card transactions were taking as long as 45 seconds, causing long lines of impatient customers.

Dial-up also meant having to buy extra phone lines every time a location wanted to add a cash register. The dial-up network was slow, cumbersome, and expensive. Worst of all, it was wasting customers’ time.

Anna’s Linens chose New Edge Networks to provide a managed private network. The network was provisioned quickly and was easy to implement, especially with New Edge’s top-notch customer support.

With the new technology, Anna’s Linens cut their credit card transaction time from 45 seconds to three seconds. They were also able to remove between one and two phone lines from every store, cutting costs and improving scalability.

The new network also allows the company to control inventory more accurately, improve sales reporting, and implement on-demand stocking practices that save the company cash.

For a growing business like Anna’s Linens (which plans to open 40 stores this year alone) being able to easily add new locations is crucial. With New Edge’s nationwide network and service availability in over 2,600 markets, Anna’s Linens never has to worry about service availability. The technology also guarantees that new location additions are seamless.

Retail Sales (Discount Bed and Bath)